S1 Ep.19 | How can brands inspire consumers to join the Circular Economy? Ft. Pia Heidenmark, former CSO of IKEA
Update: 2021-10-29
Description
The definition of business success today goes beyond commercial results. Younger generations and consumer awareness are demanding brands to go from words to actions when it comes to the business impact across society, environment and economy. In this episode, our host Maira Genovese, Founder and President and Ed Gough, Senior Account Manager at MG Empower, are joined by Pia Heidenmark, former chief sustainability officer of IKEA to discuss how brands can jump into the circular economy. Tune in to discover how brands can inspire consumers to embrace a sustainable lifestyle by educating and simplifying the concept, with outstanding well-designed products and clear and effective communication.
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